The Shopping Journal

Generational Shifts

1 article

A split image contrasting a stylish modern living room with art and rugs against a digital marketplace interface, representing the shift in home decor purchasing.
Home Goods

Framed Art and Rug Markets Surge Amidst Digital and Generational Shifts

Online sales now capture over 60% of decorative rug purchases, a dramatic leap from 35% five years ago.

Gabriela Reyes·June 7, 2026