The Shopping Journal

Consumer Behavior

3 articles

Cecil Baldwin in a bookstore cafe, looking at a tablet with a mix of frustration and contemplation, highlighting the tension between digital and physical experiences.
The Reading List

Cecil Baldwin shares his top tech pet peeves and automation frustrations.

Cecil Baldwin finds his online 'happy place' adding books to his Amazon 'Favorite' list, then purchases them at a local bookstore.

Jordan Tsosie·May 31, 2026
An overflowing beauty and wellness subscription box, symbolizing abundance and the challenge of product overload for consumers.
Wellness Finds

Beauty & wellness subscription boxes boom amid high churn

Despite the allure of personalized discovery, nearly half of all beauty and wellness subscription box subscribers cancel within six months, often citing product overload or a lack of perceived value,

Jordan Tsosie·May 30, 2026
A visually appealing display of diverse skincare products, symbolizing the booming US cosmetics market and its strong growth trajectory driven by consumer demand.
Wellness Finds

US Cosmetics Market Surges Past Global Trends, Driven by Skincare

The United States beauty and personal care market is projected to nearly double its valuation, climbing from USD 105.

Jordan Tsosie·May 19, 2026