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The new Ferrari Luce, a five-seat electric saloon, is showcased in a striking, modern setting, highlighting its controversial departure from traditional Ferrari design.

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Ferrari unveils polarizing Luce EV, sparking debate

Ferrari's first fully electric car, the five-seat Luce, is priced at an astonishing $640,000, according to the BBC .

Jordan Tsosie·May 28, 2026